Christmas Blend Suite 2019
I’m so thankful that I got to work with such a great team on the refresh for these highly-covetable suite of coffees.
First, I created 2 different botanical patterns, in 5 colorways, as well as new icons for each lockup. Then, packaging designer Mary Stratton and I worked closely on layout.
A team of 6 prepress designers, and print production specialists helped us make sure the Starbucks custom holiday red could really sing alongside the various other colors (green too! It was definitely a ‘complimentary color litho challenge’.)
Original concept sketch for Starbucks Christmas Blend.
First color concept for Starbucks Christmas Blend. I created two patterns and five colorways so each bag would appear unique.
Photo courtesy of Tiffany Hsu & The Starbucks Creative Studio
The end result was fantastic jewel tone beauty on each bag.
(Sidenote: When I visited the printing plant, the staff there said this collection was their favorite yet! They might say that to everyone though, I’ll take it!)
(Not in photo above: Starbucks Christmas Blend Blonde Roast - this particular bag released only in Europe and I never got to see the bag in real life!)
Packaging Design/Layout: Mary Stratton & Charis Choi
Prepress Design Wizards: Lori Mahoney, Tricia Garner, & Julie Valdez
Producers: Kayleigh Junk & Jen Picken
Agency for global versioning: Marks